Customer Service



Benefits of Registration

While you're shopping LOFT.COM, we offer you the option to sign in/register with us. Once you've registered, you'll be able to experience several special features:

  • Shop LOFT.COM and with the same e-mail address and password.
  • Save items placed in your Shopping Bag for as long as they're still available at LOFT.COM.
  • Receive e-mails announcing up-to-the-minute news on new arrivals, site and store features, and exceptional sales at LOFT.COM, and any of our retail stores.
  • For your convenience you can securely save your addresses, both billing and shipping, as well as your credit card information for your next order. Click here to view our Privacy & Security Statements.
  • Have quick access to the status of open orders and history of previous orders.

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New Visitor Registration

If you'd like to register with us, click on "Sign In" on the top of any page.  As part of the registration process, you will be asked for the following information:

  • Your e-mail address so that we are able to recognize you each time you sign-in to either LOFT.COM or
  • Your password must be 8-30 characters long and must use a combination of letters and numbers. Please note that the number required in your password may not be the first or last character. Passwords are case sensitive. Please do not use any spaces.
  • You will receive e-mail updates from, ANNTAYLOR.COM, Ann Taylor Factory and LOFT Outlet. The e-mails will provide you with up-to-the-minute news on new arrivals, site and store features, and exceptional sales.

Please be assured that any personal information you submit to LOFT.COM is safe and secure. To view LOFT's complete Privacy & Security Statement, please click here.

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Changing Your E-Mail Address

If you wish to change your email address/username, please login to the "My Account" section of the website and click on "Preferences". You may also call 1 888 LOFT 444 (1.888.563.8444) and a Client Associate will assist you..

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Forgotten Password

If you forget your Password, visit the “Sign In” page of the website and then click the “Forgot Password?” link. If your e-mail address is currently in our records, we will send you an email with a link to reset your password. For your added protection and security, we will also remove any credit card information you may have previously saved on our website.

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Email and Mailing Preferences

If you wish to be removed from our e-mails and/or mailings, you may submit your request to unsubscribe through "My Account/Preferences" at LOFT.COM. To access this feature, click here. If you have received an e-mail from LOFT, you may respond with the word "unsubscribe" in the subject line or indicate your preference to receive only one email per week. In addition, you may also contact us via e-mail at via phone at 1-888-LOFT-444, or via mailing address at:


LOFT Client Services
ATTN: Senior Director
2500 Farmers Drive, 5th Floor
Columbus, OH 43235-5706



    U.S Toll FREE


    ATTN: Senior Director
    4079 Executive Parkway
    3rd Floor
    Westerville, Ohio 43081-3859


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