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EXTRA 50% OFF* SALE STYLES | CODE: TREAT
EXCLUSIONS APPLY | ENDS 1/11/2023 | VALID IN US ONLY VALID ONLY AS MARKED ON IN STOCK SELECT STYLES. EXCLUDES THIRD-PARTY BRANDS AS STATED. DISCOUNT IS FOR A LIMITED TIME AND EXCLUDES TAX AND SHIPPING. INTERNATIONAL ORDERS ARE INELIGIBLE UNLESS OTHERWISE STATED. NOT REDEEMABLE FOR CASH OR, EXCEPT AS STATED IN OUR RETURN POLICY, ADJUSTMENTS TO PRIOR PURCHASES. ITEMS MARKED FINAL SALE ARE NOT ELIGIBLE FOR RETURN. NOT COMBINABLE WITH COUPONS OR OTHER DISCOUNTS UNLESS OTHERWISE STATED. VALID ONLY AT LOFT STORES AND ON LOFT.COM WITH CODE TREAT 1/9 - 1/11/2023 (ENDS 9:00 P.M. PT ).
30% OFF** FULL - PRICE STYLES | CODE: TREAT
EXCLUSIONS APPLY | ENDS 1/11/2023 | VALID IN US ONLY
**VALID ONE TIME ONLY ON IN STOCK MERCHANDISE. THIS OFFER EXCLUDES SNEAK PREVIEW AND MERCHANDISE INCLUDED IN OTHER OFFERS. NOT COMBINABLE WITH OTHER COUPONS, ASSOCIATE DISCOUNTS, CLOSING STORE OFFERS, OR PROMOTIONS, UNLESS OTHERWISE STATED. DISCOUNT TAKEN [AFTER ALLOWABLE DISCOUNTS AND] BEFORE TAX AND U.S. SHIPPING. INTERNATIONAL ORDERS ARE INELIGIBLE UNLESS OTHERWISE STATED. NOT REDEEMABLE FOR CASH) AND MAY NOT BE APPLIED TO PREVIOUS PURCHASES, EXCHANGES, RETURNS, CREDIT CARD PAYMENTS, GIFT CARDS AND E-GIFT CARDS. IF ELIGIBLE MERCHANDISE IS RETURNED, THE OFFER VALUE OR A PORTION THEREOF MAY BE DEDUCTED FROM THE REFUND OR MERCHANDISE CREDIT AND MAY NOT BE REUSED. CODE TREAT AT CHECKOUT. VALID 1/3/2023 - 1/11/2023 (ENDS 9:00 P.M. PT).
FREE SHIPPING‡ ON QUALIFYING ORDERS OF $99+ | NO CODE NEEDED
‡FREE SHIPPING ON QUALIFYING ORDERS OF $99+ OFFER VALID ONLY ON STANDARD U.S. DOMESTIC ORDERS PLACED ON LOFT.COM. FREE SHIPPING OFFER AVAILABLE ON ORDERS OF $99 OR MORE AFTER ALL DISCOUNTS APPLIED. QUALIFYING $99 AMOUNT MUST BE OBTAINED PRIOR TO THE TAXES BEING APPLIED TO TOTAL. SHIPPING OFFER EXCLUDES PR, HI AND AK. ADDITIONAL FEES APPLY FOR EXPEDITED, MULTIPLE SHIPPING DESTINATIONS AND SHIPMENTS TO PR, HI AND AK. NO PROMO CODE NEEDED. DISCOUNT APPLIED AT CHECKOUT. NOT VALID OUTSIDE OF THE UNITED STATES. NOT VALID FOR CASH. OFFER IS SUBJECT TO CHANGE AND/OR END WITHOUT NOTICE.
GET AN EXTRA 20% OFF‡‡ YOUR FIRST PURCHASE
GET AN EXTRA 20% OFF‡‡ YOUR FIRST PURCHASE WHEN YOU OPEN AND IMMEDIATELY USE A STYLEREWARDS CREDIT CARD AT LOFT APPLICATION AND APPROVAL MUST OCCUR SAME DAY TO RECEIVE THE OFFER. VALID ONE TIME ONLY. THE ENTIRE TRANSACTION AMOUNT AFTER DISCOUNT MUST BE PLACED ON THE LOFT OR LOFT MASTERCARD® CREDIT CARD. TAXES, SHIPPING AND HANDLING FEES, PURCHASES OF GIFT CARDS, CHARGES FOR GIFT BOXES AND PAYMENT OF A LOFT CREDIT CARD ACCOUNT ARE EXCLUDED. $20 OFF APPLIES TO QUALIFYING PURCHASES IMMEDIATELY UPON ACCOUNT OPENING AT ANN TAYLOR, ANNTAYLOR.COM, ANN TAYLOR FACTORY, LOFT, LOFT.COM, OR LOFT OUTLET. PURCHASES MADE AT A LATER DATE WILL NOT QUALIFY FOR THE $20 OFF DISCOUNT.
EXTRA 10% OFF†† WHEN YOU SIGN UP FOR SMS TEXTS
††EXTRA 10% OFF WHEN YOU SIGN UP FOR SMS TEXTSOFFER VALID FOR ONE-TIME USE ONLY IN LOFT STORES IN THE UNITED STATES AND ON LOFT.COM FOR ORDERS SHIPPED WITHIN THE UNITED STATES. OFFER MAY BE USED ONLY ONCE AND IS COMBINABLE WITH OTHER OFFERS. TO RECEIVE 10% OFF YOUR PURCHASE AT LOFT.COM, PROMOTION CODE MUST BE ENTERED AT ONLINE CHECKOUT. OFFER MAY NOT BE APPLIED TOWARDS THIRD-PARTY MERCHANDISE OR SNEAK PREVIEW MERCHANDISE. TAXES, SHIPPING AND HANDLING FEES, PURCHASES OF GIFT CARDS, CHARGES FOR GIFT BOXES AND PAYMENT OF A LOVELOFT, ANN TAYLOR, OR ALL REWARDS ACCOUNT ARE EXCLUDED FROM THE DISCOUNT. OFFER VALID IN THE UNITED STATES ONLY. OFFER EXCLUDED FROM ONLINE ORDERS SHIPPED OUTSIDE OF THE UNITED STATES, PUERTO RICO AND CANADA. REPRODUCTIONS OF OFFER ARE NOT VALID. NO ADJUSTMENTS TO PRIOR PURCHASES. NOT VALID FOR CASH.
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offer details
EXTRA 50% OFF* SALE STYLES | CODE: TREAT
EXCLUSIONS APPLY | ENDS 1/11/2023 | VALID IN US ONLY VALID ONLY AS MARKED ON IN STOCK SELECT STYLES. EXCLUDES THIRD-PARTY BRANDS AS STATED. DISCOUNT IS FOR A LIMITED TIME AND EXCLUDES TAX AND SHIPPING. INTERNATIONAL ORDERS ARE INELIGIBLE UNLESS OTHERWISE STATED. NOT REDEEMABLE FOR CASH OR, EXCEPT AS STATED IN OUR RETURN POLICY, ADJUSTMENTS TO PRIOR PURCHASES. ITEMS MARKED FINAL SALE ARE NOT ELIGIBLE FOR RETURN. NOT COMBINABLE WITH COUPONS OR OTHER DISCOUNTS UNLESS OTHERWISE STATED. VALID ONLY AT LOFT STORES AND ON LOFT.COM WITH CODE TREAT 1/9 - 1/11/2023 (ENDS 9:00 P.M. PT ).
30% OFF** FULL - PRICE STYLES | CODE: TREAT
EXCLUSIONS APPLY | ENDS 1/11/2023 | VALID IN US ONLY
**VALID ONE TIME ONLY ON IN STOCK MERCHANDISE. THIS OFFER EXCLUDES SNEAK PREVIEW AND MERCHANDISE INCLUDED IN OTHER OFFERS. NOT COMBINABLE WITH OTHER COUPONS, ASSOCIATE DISCOUNTS, CLOSING STORE OFFERS, OR PROMOTIONS, UNLESS OTHERWISE STATED. DISCOUNT TAKEN [AFTER ALLOWABLE DISCOUNTS AND] BEFORE TAX AND U.S. SHIPPING. INTERNATIONAL ORDERS ARE INELIGIBLE UNLESS OTHERWISE STATED. NOT REDEEMABLE FOR CASH) AND MAY NOT BE APPLIED TO PREVIOUS PURCHASES, EXCHANGES, RETURNS, CREDIT CARD PAYMENTS, GIFT CARDS AND E-GIFT CARDS. IF ELIGIBLE MERCHANDISE IS RETURNED, THE OFFER VALUE OR A PORTION THEREOF MAY BE DEDUCTED FROM THE REFUND OR MERCHANDISE CREDIT AND MAY NOT BE REUSED. CODE TREAT AT CHECKOUT. VALID 1/3/2023 - 1/11/2023 (ENDS 9:00 P.M. PT).
FREE SHIPPING‡ ON QUALIFYING ORDERS OF $99+ | NO CODE NEEDED
‡FREE SHIPPING ON QUALIFYING ORDERS OF $99+ OFFER VALID ONLY ON STANDARD U.S. DOMESTIC ORDERS PLACED ON LOFT.COM. FREE SHIPPING OFFER AVAILABLE ON ORDERS OF $99 OR MORE AFTER ALL DISCOUNTS APPLIED. QUALIFYING $99 AMOUNT MUST BE OBTAINED PRIOR TO THE TAXES BEING APPLIED TO TOTAL. SHIPPING OFFER EXCLUDES PR, HI AND AK. ADDITIONAL FEES APPLY FOR EXPEDITED, MULTIPLE SHIPPING DESTINATIONS AND SHIPMENTS TO PR, HI AND AK. NO PROMO CODE NEEDED. DISCOUNT APPLIED AT CHECKOUT. NOT VALID OUTSIDE OF THE UNITED STATES. NOT VALID FOR CASH. OFFER IS SUBJECT TO CHANGE AND/OR END WITHOUT NOTICE.
GET AN EXTRA 20% OFF‡‡ YOUR FIRST PURCHASE
GET AN EXTRA 20% OFF‡‡ YOUR FIRST PURCHASE WHEN YOU OPEN AND IMMEDIATELY USE A STYLEREWARDS CREDIT CARD AT LOFT APPLICATION AND APPROVAL MUST OCCUR SAME DAY TO RECEIVE THE OFFER. VALID ONE TIME ONLY. THE ENTIRE TRANSACTION AMOUNT AFTER DISCOUNT MUST BE PLACED ON THE LOFT OR LOFT MASTERCARD® CREDIT CARD. TAXES, SHIPPING AND HANDLING FEES, PURCHASES OF GIFT CARDS, CHARGES FOR GIFT BOXES AND PAYMENT OF A LOFT CREDIT CARD ACCOUNT ARE EXCLUDED. $20 OFF APPLIES TO QUALIFYING PURCHASES IMMEDIATELY UPON ACCOUNT OPENING AT ANN TAYLOR, ANNTAYLOR.COM, ANN TAYLOR FACTORY, LOFT, LOFT.COM, OR LOFT OUTLET. PURCHASES MADE AT A LATER DATE WILL NOT QUALIFY FOR THE $20 OFF DISCOUNT.
EXTRA 10% OFF†† WHEN YOU SIGN UP FOR SMS TEXTS
††EXTRA 10% OFF WHEN YOU SIGN UP FOR SMS TEXTSOFFER VALID FOR ONE-TIME USE ONLY IN LOFT STORES IN THE UNITED STATES AND ON LOFT.COM FOR ORDERS SHIPPED WITHIN THE UNITED STATES. OFFER MAY BE USED ONLY ONCE AND IS COMBINABLE WITH OTHER OFFERS. TO RECEIVE 10% OFF YOUR PURCHASE AT LOFT.COM, PROMOTION CODE MUST BE ENTERED AT ONLINE CHECKOUT. OFFER MAY NOT BE APPLIED TOWARDS THIRD-PARTY MERCHANDISE OR SNEAK PREVIEW MERCHANDISE. TAXES, SHIPPING AND HANDLING FEES, PURCHASES OF GIFT CARDS, CHARGES FOR GIFT BOXES AND PAYMENT OF A LOVELOFT, ANN TAYLOR, OR ALL REWARDS ACCOUNT ARE EXCLUDED FROM THE DISCOUNT. OFFER VALID IN THE UNITED STATES ONLY. OFFER EXCLUDED FROM ONLINE ORDERS SHIPPED OUTSIDE OF THE UNITED STATES, PUERTO RICO AND CANADA. REPRODUCTIONS OF OFFER ARE NOT VALID. NO ADJUSTMENTS TO PRIOR PURCHASES. NOT VALID FOR CASH.
Women’s swim styles include one-piece suits, two-piece options, and lightweight layers designed for swimming, lounging, and warm-weather travel. Category assortments emphasize comfort, coverage, and flexibility to support time spent both in and out of the water. Separate swim pieces allow focused selection based on coverage preference, adjustability, or styling needs. Dedicated categories help streamline discovery across silhouettes and use cases. These collections support relaxed poolside wear as well as active time in the water.
Swim silhouettes range from minimal to fuller coverage, allowing selection based on comfort level and planned activity. One-piece suits typically offer consistent coverage with shaping seams or supportive lining. Two-piece options provide flexibility through adjustable straps, ties, or closures. Coverage varies by leg opening, rise height, and neckline, helping narrow choices for swimming, sunbathing, or casual wear near water. Understanding fit and silhouette supports confident selection.
Materials used in swimming apparel are designed to maintain stretch, color, and structure with repeated wear. Nylon and elastane blends are commonly used to support flexibility and durability in water environments. Construction details such as lining, elastic placement, and reinforced seams contribute to comfort and longevity. Proper care plays an important role in preserving fit and appearance over time. Well-constructed swim styles support repeated use across vacations and seasonal wear.
What types of women’s swim styles are available?
Women’s swim styles include one-piece suits, bikini sets, tankini styles, and swim separates. One-piece suits provide continuous coverage and are often chosen for swimming or water-based activities. Bikini styles feature separate tops and bottoms that allow mix-and-match fit options. Tankini styles combine longer tops with separate bottoms for moderate coverage. Coverups are designed to layer over swim pieces for transitions between water and casual settings.
How should women’s swimsuits fit properly?
Women’s swimsuits should fit securely without pinching, gaping, or shifting during movement. Proper fit includes supportive bust coverage, straps that stay in place, and leg openings that feel comfortable when walking or swimming. Bottoms should sit smoothly at the waist or hips without rolling. Fabric should feel snug while allowing stretch. Movement testing helps confirm comfort and support.
What fabrics are commonly used in swimsuits?
Swimsuits are commonly made from nylon or polyester blended with elastane to provide stretch and durability. These materials are selected for resistance to water exposure and frequent wear. Lined construction adds comfort and coverage when wet. Quality swim fabrics are designed to retain shape and color with proper care. Fabric composition directly affects fit, feel, and longevity.
How should swim styles be washed and cared for?
Swimming apparel should be rinsed in cool water after each wear to remove chlorine, salt, and sunscreen residue. Gentle hand washing with mild detergent helps protect fabric fibers. Heat drying and wringing can damage elasticity and shape. Items should be laid flat to dry away from direct sunlight. Consistent care supports longer-lasting wear.
Which swim silhouettes work best for different activities?
Swim silhouettes vary based on activity such as swimming, lounging, or light water sports. One-piece suits and supportive two-piece tops are often suitable for active movement. Minimal styles may be preferred for sunbathing or poolside wear. Coverage level, strap security, and fabric support influence performance. Selecting silhouettes based on activity improves comfort and functionality.