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EXTRA 50% OFF* SALE STYLES | CODE: TREAT
EXCLUSIONS APPLY | ENDS 1/11/2023 | VALID IN US ONLY VALID ONLY AS MARKED ON IN STOCK SELECT STYLES. EXCLUDES THIRD-PARTY BRANDS AS STATED. DISCOUNT IS FOR A LIMITED TIME AND EXCLUDES TAX AND SHIPPING. INTERNATIONAL ORDERS ARE INELIGIBLE UNLESS OTHERWISE STATED. NOT REDEEMABLE FOR CASH OR, EXCEPT AS STATED IN OUR RETURN POLICY, ADJUSTMENTS TO PRIOR PURCHASES. ITEMS MARKED FINAL SALE ARE NOT ELIGIBLE FOR RETURN. NOT COMBINABLE WITH COUPONS OR OTHER DISCOUNTS UNLESS OTHERWISE STATED. VALID ONLY AT LOFT STORES AND ON LOFT.COM WITH CODE TREAT 1/9 - 1/11/2023 (ENDS 9:00 P.M. PT ).
30% OFF** FULL - PRICE STYLES | CODE: TREAT
EXCLUSIONS APPLY | ENDS 1/11/2023 | VALID IN US ONLY
**VALID ONE TIME ONLY ON IN STOCK MERCHANDISE. THIS OFFER EXCLUDES SNEAK PREVIEW AND MERCHANDISE INCLUDED IN OTHER OFFERS. NOT COMBINABLE WITH OTHER COUPONS, ASSOCIATE DISCOUNTS, CLOSING STORE OFFERS, OR PROMOTIONS, UNLESS OTHERWISE STATED. DISCOUNT TAKEN [AFTER ALLOWABLE DISCOUNTS AND] BEFORE TAX AND U.S. SHIPPING. INTERNATIONAL ORDERS ARE INELIGIBLE UNLESS OTHERWISE STATED. NOT REDEEMABLE FOR CASH) AND MAY NOT BE APPLIED TO PREVIOUS PURCHASES, EXCHANGES, RETURNS, CREDIT CARD PAYMENTS, GIFT CARDS AND E-GIFT CARDS. IF ELIGIBLE MERCHANDISE IS RETURNED, THE OFFER VALUE OR A PORTION THEREOF MAY BE DEDUCTED FROM THE REFUND OR MERCHANDISE CREDIT AND MAY NOT BE REUSED. CODE TREAT AT CHECKOUT. VALID 1/3/2023 - 1/11/2023 (ENDS 9:00 P.M. PT).
FREE SHIPPING‡ ON QUALIFYING ORDERS OF $99+ | NO CODE NEEDED
‡FREE SHIPPING ON QUALIFYING ORDERS OF $99+ OFFER VALID ONLY ON STANDARD U.S. DOMESTIC ORDERS PLACED ON LOFT.COM. FREE SHIPPING OFFER AVAILABLE ON ORDERS OF $99 OR MORE AFTER ALL DISCOUNTS APPLIED. QUALIFYING $99 AMOUNT MUST BE OBTAINED PRIOR TO THE TAXES BEING APPLIED TO TOTAL. SHIPPING OFFER EXCLUDES PR, HI AND AK. ADDITIONAL FEES APPLY FOR EXPEDITED, MULTIPLE SHIPPING DESTINATIONS AND SHIPMENTS TO PR, HI AND AK. NO PROMO CODE NEEDED. DISCOUNT APPLIED AT CHECKOUT. NOT VALID OUTSIDE OF THE UNITED STATES. NOT VALID FOR CASH. OFFER IS SUBJECT TO CHANGE AND/OR END WITHOUT NOTICE.
GET AN EXTRA 20% OFF‡‡ YOUR FIRST PURCHASE
GET AN EXTRA 20% OFF‡‡ YOUR FIRST PURCHASE WHEN YOU OPEN AND IMMEDIATELY USE A STYLEREWARDS CREDIT CARD AT LOFT APPLICATION AND APPROVAL MUST OCCUR SAME DAY TO RECEIVE THE OFFER. VALID ONE TIME ONLY. THE ENTIRE TRANSACTION AMOUNT AFTER DISCOUNT MUST BE PLACED ON THE LOFT OR LOFT MASTERCARD® CREDIT CARD. TAXES, SHIPPING AND HANDLING FEES, PURCHASES OF GIFT CARDS, CHARGES FOR GIFT BOXES AND PAYMENT OF A LOFT CREDIT CARD ACCOUNT ARE EXCLUDED. $20 OFF APPLIES TO QUALIFYING PURCHASES IMMEDIATELY UPON ACCOUNT OPENING AT ANN TAYLOR, ANNTAYLOR.COM, ANN TAYLOR FACTORY, LOFT, LOFT.COM, OR LOFT OUTLET. PURCHASES MADE AT A LATER DATE WILL NOT QUALIFY FOR THE $20 OFF DISCOUNT.
EXTRA 10% OFF†† WHEN YOU SIGN UP FOR SMS TEXTS
††EXTRA 10% OFF WHEN YOU SIGN UP FOR SMS TEXTSOFFER VALID FOR ONE-TIME USE ONLY IN LOFT STORES IN THE UNITED STATES AND ON LOFT.COM FOR ORDERS SHIPPED WITHIN THE UNITED STATES. OFFER MAY BE USED ONLY ONCE AND IS COMBINABLE WITH OTHER OFFERS. TO RECEIVE 10% OFF YOUR PURCHASE AT LOFT.COM, PROMOTION CODE MUST BE ENTERED AT ONLINE CHECKOUT. OFFER MAY NOT BE APPLIED TOWARDS THIRD-PARTY MERCHANDISE OR SNEAK PREVIEW MERCHANDISE. TAXES, SHIPPING AND HANDLING FEES, PURCHASES OF GIFT CARDS, CHARGES FOR GIFT BOXES AND PAYMENT OF A LOVELOFT, ANN TAYLOR, OR ALL REWARDS ACCOUNT ARE EXCLUDED FROM THE DISCOUNT. OFFER VALID IN THE UNITED STATES ONLY. OFFER EXCLUDED FROM ONLINE ORDERS SHIPPED OUTSIDE OF THE UNITED STATES, PUERTO RICO AND CANADA. REPRODUCTIONS OF OFFER ARE NOT VALID. NO ADJUSTMENTS TO PRIOR PURCHASES. NOT VALID FOR CASH.
This edit cuts through the noise and lands on three directions worth paying attention to right now: cobalt blue, '90s-leaning silhouettes, and shine that works outside a formal setting. Each one is specific enough to feel intentional, approachable enough to work with what you already own.
The cobalt pieces here do the heavy lifting on color so the rest of your outfit doesn't have to. It reads bold in isolation but pairs naturally with denim, neutral separates, or warm-weather basics. If you've been circling a color moment, this is a practical place to start.
The Shimmer and Shine pieces here are styled casually on purpose. Embellishments and eye-catching details work harder when they're not reserved for one night out. Wear them with denim, layer them under a jacket, or let them carry a simple look on their own.
What does a "trends to try" edit usually include?
A curated trends edit typically focuses on a small number of specific directions for the season, like a color, a silhouette, or a fabric treatment, rather than covering the full range of new arrivals. This one organizes around cobalt blue, '90s-inspired looks, and shimmer details.
How do you wear a bold color like cobalt without it feeling like too much?
Keep the rest of the outfit low-key. Cobalt works well against denim or neutral basics because the contrast is clean rather than competing. One cobalt piece is usually enough to anchor the look.
Can shimmer and embellished pieces be worn during the day?
Yes. Styling shimmer with casual separates like jeans or simple layering pieces keeps it from reading as formal. The key is treating the embellished item as the focal point and keeping everything else straightforward.